Local Revenue Growth Series

A local Manhattan store increased sales revenue by over 30% in a few months. Not just by getting more customers or raising prices. But by increasing the value of each transaction. We did this by analyzing sales data to structure inventory, bundles, and upsells that naturally increase items per cart and average order value (AOV). […]

Here are two quick ways any local operator can check to see if your website is showing up when people are ready to buy. Check the % of Traffic Going to Buying Pages One of the simplest ways to understand how your website is performing is to look at where your visitors are landing. You

You’re getting visitors to your website but they’re not buying. Here’s why. Key Points Here’s an example. High-Intent Traffic vs General Traffic Data taken from Google Analytics Here’s a local product business in NYC who’s doing a good job converting visitors through it’s website. The image above shows over 17,000 organic website visits came searchers

Local markets in New York City move fast. It’s easy to miss revenue opportunities that are right in front of you. The demand for what you offer is already there. But if you’re not positioned to capture it, it goes somewhere else. Here are 5 quick ways to spot missed revenue opportunities in local NYC

If my business wasn’t showing up in the top 3 local map results, the first thing I’d do is get more reviews. I would be able to see that I’m not showing up for a few reasons. Either: As a local business owner, the lever that’s most in your control is reviews. Reviews alone won’t

Local search rankings are based on how well a business’ website and Google profile are aligned to attract local shoppers relative to other businesses. Here are a few quick ways to tell why one brand shows up at the top of local search results and others don’t. Businesses that show up clearly tell Google who

Here’s how local customers decide where to buy according to survey data and consumer studies. Key Points Local Customers are Most Likely to Use Google Search to Find You Credit: Brightlocal Studies show 87% of consumers have used Google to research local businesses. 61% consider it their default for general searches compared to 5% for

Most businesses don’t realize they’re being overlooked. Here’s a simple 5-minute test you can run right now to find out. [Important note] 87% of consumers use Google search to evaluate local businesses. When someone is ready to buy, they search, scan a few options, and choose. If your business isn’t visible in that moment, you’re

Here are 5 quick signs you can look for right now to see if you local business is missing out on revenue. Key Points What to Look For How well are you attracting new customers?  The cost of not attracting your target customers compounds. The opportunity cost of not getting a customer who is looking