A local Manhattan store increased sales revenue by over 30% in a few months. Not just by getting more customers or raising prices. But by increasing the value of each transaction. We did this by analyzing sales data to structure inventory, bundles, and upsells that naturally increase items per cart and average order value (AOV). […]
The Fastest Way to Increase Revenue Without More Customers Read Post »
We analyzed over 23,000 transactions from a Manhattan storefront over the last 3 months. The average order value (AOV) across all sales was around $39. But when we isolated orders coming through the website – both organic and direct – the average order value was at least $9 higher. Why are in-store customers consistently spending
Why Your In-Store Shoppers Spend Less Than Online Customers Read Post »
Here are two quick ways any local operator can check to see if your website is showing up when people are ready to buy. Check the % of Traffic Going to Buying Pages One of the simplest ways to understand how your website is performing is to look at where your visitors are landing. You
How to Tell If You’re Showing Up When Customers Are Ready to Buy Read Post »
You’re getting visitors to your website but they’re not buying. Here’s why. Key Points Here’s an example. High-Intent Traffic vs General Traffic Data taken from Google Analytics Here’s a local product business in NYC who’s doing a good job converting visitors through it’s website. The image above shows over 17,000 organic website visits came searchers
Why Your Website Isn’t Turning Visitors Into Customers Read Post »
Local markets in New York City move fast. It’s easy to miss revenue opportunities that are right in front of you. The demand for what you offer is already there. But if you’re not positioned to capture it, it goes somewhere else. Here are 5 quick ways to spot missed revenue opportunities in local NYC
How to Spot Missed Revenue Opportunities in Local NYC Markets Read Post »
Publicity and awareness don’t guarantee customers will choose you when they’re ready to buy. One business in Lower Manhattan had been featured in major local publications, yet sales were declining. Without showing up when customers were actively searching, that publicity never translated into consistent revenue. We’ve been working with this company to align it’s website
43% Increase in Online Revenue in 6 Weeks | Local SEO Case Study Read Post »
If my business wasn’t showing up in the top 3 local map results, the first thing I’d do is get more reviews. I would be able to see that I’m not showing up for a few reasons. Either: As a local business owner, the lever that’s most in your control is reviews. Reviews alone won’t
The First Thing I’d Fix If My Business Wasn’t Showing Up in Local Search Read Post »
Local search rankings are based on how well a business’ website and Google profile are aligned to attract local shoppers relative to other businesses. Here are a few quick ways to tell why one brand shows up at the top of local search results and others don’t. Businesses that show up clearly tell Google who
Why Some Businesses Show Up in Local Search – and Others Don’t Read Post »
Here’s how local customers decide where to buy according to survey data and consumer studies. Key Points Local Customers are Most Likely to Use Google Search to Find You Credit: Brightlocal Studies show 87% of consumers have used Google to research local businesses. 61% consider it their default for general searches compared to 5% for
How Local Customers Decide Where to Buy Read Post »
Most businesses don’t realize they’re being overlooked. Here’s a simple 5-minute test you can run right now to find out. [Important note] 87% of consumers use Google search to evaluate local businesses. When someone is ready to buy, they search, scan a few options, and choose. If your business isn’t visible in that moment, you’re
[5-Minute Test] Find Out if Your Brand Is Being Overlooked Read Post »
