April 2026

Local search rankings are based on how well a business’ website and Google profile are aligned to attract local shoppers relative to other businesses. Here are a few quick ways to tell why one brand shows up at the top of local search results and others don’t. Businesses that show up clearly tell Google who […]

Here’s how local customers decide where to buy according to survey data and consumer studies. Key Points Local Customers are Most Likely to Use Google Search to Find You Credit: Brightlocal Studies show 87% of consumers have used Google to research local businesses. 61% consider it their default for general searches compared to 5% for

Most businesses don’t realize they’re being overlooked. Here’s a simple 5-minute test you can run right now to find out. [Important note] 87% of consumers use Google search to evaluate local businesses. When someone is ready to buy, they search, scan a few options, and choose. If your business isn’t visible in that moment, you’re

Here are 5 quick signs you can look for right now to see if you local business is missing out on revenue. Key Points What to Look For How well are you attracting new customers?  The cost of not attracting your target customers compounds. The opportunity cost of not getting a customer who is looking