There are three things you can check to tell if your dispensary is growing or staying stagnant:
- Orders – Are more people buying from you?
- Customers – Are you building a larger base of repeat customers?
- Reach – Are more potential customers finding your store?
Those three checks give you a quick read on the direction your dispensary is moving.
Here’s what they tell you.
1. Are You Selling More Products?
Look at your total orders over the last 90 days and compare them with the previous 90.
For one dispensary, total orders reached 9,866, up 9.3% from the previous period.
Revenue increased 10.4% over the same period.
That tells you growth was supported by more transactions.
You want to see order volume trending upward.
If orders are flat or falling, that gives you a reason to look deeper.
More orders tell you the store is moving in the right direction. The next question is who’s placing those orders.
2. Is Your Repeat Customer Base Is Growing?
You want to see two things happening at the same time:
New customers continue coming in.
More of those customers returning.
This dispensaries repeat customer base got a steady flow of new shoppers.
If new customers are increasing and repeat customers are increasing, your store is building momentum.
If new customers are coming in but repeat customers stay flat, try focusing on retention.
If both are falling, fewer people may be finding your store.
The next thing to check is whether your store is reaching more potential customers.
How local SEO helps grow your customer base
3. Is Your Local Reach Expanding?
Look at the channels that bring people into your store.
That can include:
- Google Business Profile interactions – website clicks & direction requests
- Website traffic – new local users
- Cannabis directories – Weedmaps and Leafly
- Email and SMS marketing
Look for More People Finding Your Store
For this dispensary, local search appearances for dispensary, dispensary near me, and cannabis store increased from 1,656 to 3,247 (96%).
Business Profile interactions increased 44%, direction requests increased 84%, and website clicks increased 27%.
More nearby shoppers were finding this dispensary before deciding where to shop.
Over the same period, monthly orders increased by 10%.
If your reach is expanding, you have more opportunities to bring new customers into your business.
See how this dispensary increased orders by 10% in 90 days
Look at How the Three Trends Work Together
These three checks are connected.
Reach → New Customers → Orders → Repeat Customers → Revenue Growth
More reach gives your store more opportunities to bring in new customers.
Those customers produce more orders.
Some of them come back.
As more customers return, your repeat customer base gets larger and future growth becomes easier to sustain.
The same cycle can work in the opposite direction.
Less Reach → Fewer New Customers → Slower Order Growth → Fewer Repeat Customers
That is why it helps to look at all three together.
The combination tells you which direction your business is moving.
How to Tell Which Direction Your Dispensary Is Trending
Once you look at orders, customers, and reach together, the direction of the business becomes easier to see.
Growing
Your dispensary is likely gaining momentum if:
- orders are increasing
- new customer volume is holding steady or growing
- repeat customers are trending upward
- more people are finding and interacting with your store
Stagnant
Your dispensary may be flattening if:
- orders are staying around the same level
- repeat customer growth has stalled
- new customer volume is flat
- your customer acquisition channels are not growing
Declining
Look deeper if:
- orders are falling
- fewer new customers are coming in
- repeat customers are declining
- fewer people are finding and interacting with your store
These trends give you a quick way to tell whether the business is building momentum or starting to lose it.
Run This Check Every 90 Days
Compare your latest 90 days with the previous 90.
Review:
- Orders
- New and repeat customers
- Customer reach
Look at how these numbers are moving over time.
If orders, repeat customers, and reach continue trending upward, the business is moving in the right direction.
If one starts falling behind, that gives you a clear place to focus on.
Know Which Direction Your Dispensary Is Moving
You don’t need to wait for a major revenue change to tell whether your dispensary is gaining or losing momentum.
Start with orders, repeat customers, and reach.
If more people are finding your store, more people are buying, and more customers are coming back, the business is moving in the right direction.
If one of those starts to slow down, that gives you a place to focus before the problem gets bigger.
Run the same check every 90 days and watch how the trends change over time.